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Our work, in public

The work, shown as it stands.

Work for businesses comes first, then our own pieces. Each card shows the work itself, what is done, what is not, and a number once we have checked one.

What this page isThe work Caldera has made: so far, two sample sites for fictional businesses and our own pieces. A number appears here only after we have read it on the live source or counted it on disk, and it carries that source and the date.

Work for businesses

Two sample sites.

Each card says what it is: a sample made for a business that does not exist. No paying client’s live site is shown here yet; one goes up only with that client’s written OK.

Sample site · fictional business · AI-generated photos

Kalo & Ahi: a sample restaurant site

A one-page website for a fictional poke and plate-lunch counter in Kapahulu: the case with prices, hours that say whether it is open right now, directions, and a call button that stays on the phone screen.

It shows our craft, not the $500 package: the leaf mark, the badge and the drawn map go beyond the $500 first website, which has six photo slots and a set layout.

  • DoneThe whole page, live as a preview.
  • Not donePhotos are AI-generated, not shot.
Details
  • DoneThe whole page is built: the first screen, the case with prices, plate lunches, the counter, hours that show open or closed in Honolulu time, a drawn map, and a call bar fixed to the bottom of the phone screen. It was checked at phone and desktop widths.
  • Not doneKalo & Ahi is not a real shop: no business by that name came up on google.com on October 25. The photos are AI-generated. The phone number is a reserved fictional one, so here the call button shows a note instead of dialling. Not yet tested on a physical iPhone.

Card updated October 28, 2026

Open the sample site

Sample site · fictional business · AI-generated photos

Lehua & Lacquer: a sample salon site

A one-page website for a fictional nail and lash studio in Kaimukī: services with starting prices, hours that say whether it is open right now, where to find it, and a booking button that stays on the phone screen.

Close to the $500 package: one page, a set layout, two photos. The illustrated map is the one extra.

  • DoneThe whole page, live as a preview.
  • Not donePhotos are AI-generated, not shot.
Details
  • DoneThe whole page is built: the first screen, the service sheet with starting prices, hours in Honolulu time with an open-now line, an illustrated map of the block, and a booking bar fixed to the bottom of the phone screen. It was checked at phone and desktop widths.
  • Not doneLehua & Lacquer is not a real studio: no business by that name came up on google.com on October 25. The photos are AI-generated. The phone number is a reserved fictional one and the booking button is a placeholder, so both show a note instead. Not yet tested on a physical iPhone.

Card updated October 29, 2026

Open the sample site

Our own work

Seven pieces of our own.

3/ 7Live
2In progress
1Paused
1Not started
Oct 29Updated
Oʻahu drawn by 20,983 dots, one per audited website address with a map location01Live
20,983 audited website addresses with a map location. Map data © OpenStreetMap contributors (ODbL) and Overture Maps Foundation.

Oʻahu, measured

What Oʻahu's business websites look like, counted from our own audit: the addresses we loaded, the ones that failed, and how many are a local business's own site.

21,000website addresses listed for Oʻahu businesses, audited (rounded)
4,100of them dead or broken; 98 of a random 100 were, in a desktop browser
9,600of them a local business's own site, estimated from a random 100
From our Oʻahu website audit, October 19–22, 2026. Counts rounded.
  • DoneThree rounded counts from our audit, and the map they come from.
  • Not doneCounts, not verdicts on any one business.
Details
  • DoneOur audit loaded each website address listed for an Oʻahu business and read the page as it rendered. Counts are rounded. Two are checked by sampling: of a random 100 dead or broken addresses, 98 were dead or broken when opened in a desktop browser; of a random 100 sites the audit classed as business sites, about 84 were a local business's own site.
  • Not doneA count of addresses is not a count of businesses: a business can list a dead address and still have a working site somewhere else. No business is named here.

Card updated October 29, 2026

02Live
Landfall, the finished film, playing muted. Passed Oct 22, 2026.

An animated logo reveal as a product

A 10-second reveal built from a client's outlined vector logo: shown here on our wordmark, and tested on a second, made-up mark.

10seconds, from the vector to the master logoChecked October 22, 2026 · ffprobe on the final 16:9 film (10.000 s), checked on disk
  • DoneFinished 10-second film, passed Oct 22.
  • Not doneNot for sale yet: no price set.
  • NextFive fixes, then a price.
Details
  • DoneThe film is finished: 10 seconds from the Caldera wordmark, score written first, at 16:9 and 9:16 with sound, and the same composition rendered from a second, made-up logo with no code changes. Our founder passed it on October 22, 2026, after watching it at full speed with sound. The plate plays it muted; the linked film has the sound. Piano: Salamander Grand Piano V3 by Alexander Holm, CC BY 3.0; strings, horn and bass from VSCO 2 CE (CC0); drums synthesised.
  • Not doneIt is not offered for sale yet: five fixes come first, among them logos on a light background and single-shape marks, which it does not yet handle well. No price is set.
  • NextThe five fixes, then a price.

Card updated October 25, 2026

Watch it with sound (16:9) →

A month of posts, in public

Four weeks of posts on our own channels, most days at noon, in six formats tried against each other. The calendar below is the plan; the thumbnails are the finished pieces.

4posts published, on YouTube Shorts and on XChecked October 25, 2026 · youtube.com/@calderahawaii (4 videos) and x.com/calderahawaii (4 posts), read signed out in a browser
  • DoneTen made, four published.
  • Not doneNo seven-day read yet.
  • NextEach post's numbers, seven days after it goes out.
Details
  • DoneTen posts are made: video, cover and captions for each channel. Four are published on YouTube Shorts and on X, one a day from October 22. Read on October 25, the four Shorts had 151 views between them.
  • Not doneThe TikTok copies have not been seen on the live page from here, and Instagram is not set up. No post is seven days old yet, so there is no read to publish.
  • NextRead each post's numbers seven days after it goes out, and put them here with the date.

Card updated October 25, 2026

See the month below ↓

Search and AI-search proof on our own sites

What Google, Bing and the AI answer engines show for calderahawaii.com and a product site, with the numbers from Search Console and Bing.

2of our 3 pages show on GoogleChecked October 25, 2026 · a site: search on google.com in a browser; home and /work shown, /start not
  • DoneConsole verified; pages submitted.
  • Not doneNo Console or Bing numbers yet.
  • NextSearch Console numbers, dated.
Details
  • DoneSearch Console is verified for calderahawaii.com, and Bing Webmaster Tools was connected on October 25, 2026. Changed pages are submitted to IndexNow (Bing and partners). On October 25, a site: search on google.com showed the home page and this page.
  • Not doneNo Search Console or Bing numbers are published here yet. A site: search on bing.com on October 25 showed none of our pages. A submission received is not a page indexed. Nothing is measured in the AI answer engines yet.
  • NextThe first Search Console and Bing numbers go here with their dates.

Card updated October 25, 2026

Pinterest for a product site

Boards and pins for an independent cacao site, made from the site's own pages.

40pins made, none uploaded yetChecked October 25, 2026 · the pin files, counted on disk; the Pinterest account read signed out, no pins saved
  • DoneForty pins made.
  • Not doneNone uploaded. Paused since Oct 22.
  • NextUpload, when it restarts.
Details
  • DoneForty pins are made, sized for Pinterest and written from the site's own pages. The account exists.
  • Not doneNo pin is uploaded yet; the account showed no pins when read on October 25. Paused on October 22, 2026.
  • NextUpload the pins, then read Pinterest's own numbers and put them here.

Card updated October 25, 2026

The service video

Sixty to ninety seconds on what we do, cut from the pieces on this page once they exist.

No number yetOne goes here only after we have checked it, with the date and the source.
  • DoneNothing yet.
  • Not doneBuilt last, from the finished pieces.
Details
  • DoneNothing yet.
  • Not doneIt is built last, from the finished pieces.

Card updated October 29, 2026

This page

One card per piece, with its state and, when we have checked one, its number and the date.

3of 7 pieces liveChecked October 29, 2026 · this page's data file
  • DoneLive; rebuilt from one data file.
  • Not doneNot every card has a checked number yet.
Details
  • DoneThe page is live and rebuilds from a data file each piece's owner updates. On October 25 it gained the playing reveal and posts, and the numbers read that night.
  • Not doneA card with no checked number says so, until one has been checked.

Card updated October 29, 2026

Live pieces come first; the numbers are the build order. A piece moves to Live only when it exists at full quality and has been approved at playback speed, with sound where it has sound. Every image on this page is the work itself or the data it is made from, and none is stock. Generated images appear only inside work labelled concept imagery.

Piece 3 · the month

Four weeks of posts, October 22 to November 20, 2026.

A post most days at noon Hawaiʻi time; Mondays are for the review. Six formats are tried against each other, so the numbers can say which ones work for a studio like ours. Thumbnails are the finished pieces; the rest is the plan, and it can change at a weekly review.

10of 23 made · 4 published
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Day 1 · Thu Oct 22
F2 · Almost shipped it
We drew 12 volcanoes for our logo. We kept one letter.
TTYTXIG
Published
Day 2 · Fri Oct 23
F5 · POV + the fix
Your Google listing says Open. You closed at 6. The fix.
TTYTXIG
Published
Day 3 · Sat Oct 24
F1 · The detail
The orange bar in our logo is a crater floor, measured
TTYTXIG
Published
Day 4 · Sun Oct 25
F3 · Fix-along
Check your business like a stranger would, in 30 seconds
TTYTXIG
Published
Day 5 · Mon Oct 26
F6 · The reveal, piece by piece
Unboxing a brand: Caldera, piece by piece
TTYTXIG
Made
Tue Oct 27
No post planned
Wed Oct 28
No post planned
Day 8 · Thu Oct 29
F3 · Fix-along
Is your phone number a picture? Make it one tap.
TTYTXIG
Made
Day 9 · Fri Oct 30
F6 · The reveal, piece by piece
How we chose our post template: 27 feeds, 3 frames, 1 pick
TTYTXIG
Made
Day 10 · Sat Oct 31
F2 · Almost shipped it
We almost posted a wrong tip. Here's the catch.
TTYTXIG
Made
Day 11 · Sun Nov 1
Scoreboard
real numbers
that morning
F4 · The 30-day scoreboard
The scoreboard: that morning’s numbers
TTYTXIG
Rendered that morning
Day 12 · Mon Nov 2
F5 · POV + the fix
Your website arrives as a grey bubble. The two-tag fix.
TTYTXIG
Made
Day 13 · Tue Nov 3
F1 · The detail
One letter, from a 16 px browser tab up
TTYTXIG
Made
Day 14 · Wed Nov 4
Planned
F1 · The detail
Basalt, not black: why our dark is #14110F
TTYTXIG
Planned
Day 15 · Thu Nov 5
Planned
F6 · The reveal, piece by piece
Structure, then light, then name: the reveal, beat by beat
TTYTXIG
Planned
Day 16 · Fri Nov 6
Planned
F5 · POV + the fix
POV: a visitor opens your Google listing and there are no photos
TTYTXIG
Planned
Day 17 · Sat Nov 7
Held
F2 · Almost shipped it
To be named in that week’s review
TTYTXIG
Held
Day 18 · Sun Nov 8
Scoreboard
real numbers
that morning
F4 · The 30-day scoreboard
The scoreboard: that morning’s numbers
TTYTXIG
Rendered that morning
Day 19 · Mon Nov 9
Held
F3 · Fix-along
To be named in that week’s review
TTYTXIG
Held
Day 20 · Tue Nov 10
Planned
F6 · The reveal, piece by piece
The free category report, page by page (run on our own site)
TTYTXIG
Planned
Day 21 · Wed Nov 11
Planned
F1 · The detail
Things settle, they never bounce: our one motion rule
TTYTXIG
Planned
Day 22 · Thu Nov 12
Planned
F3 · Fix-along
Google listing photos that don't get cropped
TTYTXIG
Planned
Day 23 · Fri Nov 13
Held
F2 · Almost shipped it
To be named in that week’s review
TTYTXIG
Held
Day 24 · Sat Nov 14
Planned
F5 · POV + the fix
POV: your bio link goes to a page that no longer exists
TTYTXIG
Planned
Sun Nov 15
No post planned
Mon Nov 16
Monday
No post. Review day.
Tue Nov 17
No post planned
Wed Nov 18
No post planned
Thu Nov 19
No post planned
Day 30 · Fri Nov 20
Scoreboard
real numbers
that morning
F4 · The 30-day scoreboard
The scoreboard: that morning’s numbers
TTYTXIG
Rendered that morning
Published: seen live on YouTube Shorts and X Made: video, cover and captions on disk Scoreboard: rendered the morning it goes out, real numbers only Planned: title set, not made Held: to be named at that week’s review TTYTXIG TikTok · YouTube Shorts · X · Instagram (not set up yet). Gold: seen live. Orange: file ready.

How a number gets on this page

Seen, written down, then published.

1

Seen

A number is read on the live source: the app, the console, the file on disk. A tool's summary is not a source.

2

Written down

With the date, the method and what was seen. Every number on this page names its source next to it.

3

Published as it is

If it did not move, it says so. A card with no checked number says that too.

Contact

Say hello.

hello@calderahawaii.com

Honolulu, Oʻahu. Caldera is run by Nicholas Mandryk, who spent ten years as chief operating officer of a company before building this one. He has been writing software since 2001.

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